Advertising Policies and Procedures
All advertising for the College is coordinated through the Office of Marketing and Communications. This includes all forms of paid and free advertising, including print (newspaper, magazine, etc.), broadcast (radio and television), Web, billboards, direct mail, and signage. MarCom has the responsibility of ensuring that consistent College logo, branding, and content/copy messages are met, so no advertising commitment should be executed without consultation with MarCom. Note: Employment advertising placed by the Springfield College human resources department is exempt from this policy.
Advertising by Outside Companies
All proposed uses of the Springfield College name and/or logo in advertising by outside companies should be coordinated with MarCom (e.g., a local business wants to use a picture of a Springfield College building and logo in an advertisement to be placed in a trade journal).
Promotional items (clothing, mugs, golf balls, etc.) imprinted with the College name and/or logo must be approved by MarCom and align with the College’s graphic standards. Please contact MarCom for assistance when planning to order promotional items.
To initiate an advertising project, download a Work Order Form.
Please note: Project lead time for advertising is three weeks before an event and/or advertising deadline.