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125th Logo Guidelines
The Springfield College 125th Anniversary Logo was designed and implemented
to celebrate the College’s history and its future. It should be used on
communications materials to promote the anniversary celebration.
The logo is not intended to replace the official Springfield College seal or logotype. It is important to avoid "dueling logos," the effect of having two or more logos of equal weight placed in close proximity that vie for attention. Such a design defeats the graphic impact of both of the logos. When using the Springfield College 125th logo in combination with other approved Springfield College marks, or with any other logo, the logos must be significantly positioned apart to eliminate the visual competition of design elements.
The overall success of the 125th anniversary logo is determined by the consistency of its use, the quality of reproduction, and overall conformity to this user guide. Please observe these guidelines if you would like to use the 125th Anniversary logo in print or online, or are producing material relating to the 125th Anniversary.
All uses of the 125th Anniversary logo must be approved and reviewed by the Office of Marketing & Communications before going to press or appearing on-line. After a project is approved by the Office of Marketing and Communications, the 125th Anniversary logo files can be requested by contacting Anne Fischer, graphic designer, Office of Marketing & Communications. Please DO NOT download the 125th Anniversary logo from the Web site, as it will not reproduce appropriately.
Please download and read the Springfield College 125th Anniversary Logo Usage Guidelines before using the logo in a project. Should you have any questions or concerns about the logo's usage, please contact:
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Amy Dean Director of Marketing & Communications Tel: 1-413-748-3717 E-mail: adean@spfldcol.edu |
Anne Fischer Graphic Designer Tel: 1-413-748-3140 E-mail: afischer@spfldcol.edu |