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Career Center: Know the Employer

• Industry/Field
• Current Trends
• Employer
• Position Description

In order to prepare effectively for a job interview, you must know as much as possible about the organization/institution/industry. Your research will reflect enthusiasm & interest to the potential employer. Research the industry or field. Keep up on the local & national news regarding the field.

Read current periodicals & trade journals to learn about trends in the field

Review mission statements, annual reports, & company literature. Think about the firm’s services or products, competitors, its clients or customers, or who the organization services. Be familiar with the organizational structure.

Know the position description. Gain as much knowledge about the department & position as you can prior to the interview so you can discuss exactly how you will benefit the organization.

Look for information at the Career Center, college library, local Chamber of Commerce, etc. Do a search on the Internet, where you will be able to get the most up-to-date information. Contact the company/organization! Ask for annual reports, brochures, magazine/newspaper articles, & for a copy of the job description. Also, ask for directions & how long it should take to get there.

These efforts will set you apart from others who did not take the time to ask for the information. Read the information and prepare notes on it.